Since 1882 Colognese has represented a point of reference for those who love and follow fashion. A compass that in over one hundred and forty-one years of history has always indicated and followed a precise and safe course, gradually composing an ever-new cartography of the contemporary. Painting the present as an unprecedented synthesis of tradition and innovation.
While the roots go back to the 19th century when Colognese was founded as a luxury shoe store that served all the Venetian nobility; instead, the eyes are focused on the future, on growth and innovation, on the continuous search for new ways to explore and interpret the contemporary through fashion, clothing, and accessories. A synthesis of past and future that permeates everything that is Colognese today, from its exhibition spaces to the choice of brands that populate them, from the philosophy that animates each choice, to the great passion that the Colognese family passes down from generation to generation.
New Spaces between tradition and innovation
Colognese grows again, after in 2008 it had already expanded the store from 100 to 500 square meters with the inclusion of women's clothing; today the historic boutique completes the purchase of the Corso Mazzini building and carries out a thorough renovation.
An intervention on the building that lasted more than a year and stripped it down to its load-bearing framework and then rebuilt it according to that combination of tradition and contemporaneity that has always distinguished the spirit of the boutique. Once again avant-garde design and architectural choices in harmony with history, an approach that already in 2007 and 2009 had earned Colognese inclusion in the prestigious Archivolto New Shops 7, a publication that collects the best of Italian retail design.
The new spaces on the second floor of the building graft harmoniously onto the original ones, and from the greys, cream, onyx and brass of the first floor, we move upward accompanied by black, white, agate green, brushed nickel and burnished brass. On the walls embroidered panelling, on the floor mat black wood parquet flooring in a herringbone pattern, dramatically designed chandeliers hang from the ceiling, and rigorous geometric furniture surrounds. A common thread among all the rooms is advanced home automation, such as the smart display windows that count who lingers in front of them or enters the entrance, or the unprecedented mirrored TV screens -among the first to use them in Italy-, which when turned on transmit videos and images and when turned off become perfect reflective surfaces in case a person wants to mirror themselves as they pass by.
In this new configuration, we start on the ground floor with the women's, footwear, and accessories collections and with a new space dedicated to men's, and then go up to the second floor by elevator where the men's and children's collections are further expanded. The combination of tradition and contemporaneity is also reflected in the wise choice of brands that populate the boutique and that have always ranged from big names, niche brands, young and research-based companies, small artisans and proposals accessible to all. A winning mix that over the years has won over an increasingly large and loyal clientele.
This new extension well tells the story of Colognese's philosophy, composed of a calibrated mix of courage, experience, foresight and great confidence in its work and in the future. This is a spirit that has allowed the boutique to traverse more than one hundred years of Italian history, demonstrating a constant ability to push towards the new, the most avant-garde research and trends, to succeed from time to time in filtering them through the experience of those who have been chewing fashion for years and thus combining them with their own roots and history.
An approach that has made the boutique a reference point and an excellence in Italian retail so much so that it has collected prestigious goals, such as being selected among the best stores by the National Chamber of Buyers and being included by Vogue Italia among the 150 best stores in Italy.